Understanding Media in the Digital Age

Understanding Media in the Digital Age

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Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.DVD. Like so many electronic devices, the VCR is an American invention and a Japanese success story. The Ampex Corporation in ... The first videotape recorder was about the size of an upright piano and used large reels of two-inch- wide tape. ... format war between VHS (video home system, produced by the Victor Company) and Sonya#39;s Betamax, an alternative system. ... A host of other kinds of programsa¬Ä¬Ēranging from exercise programs to bass fishing and home repair instructionanbsp;...

Title:Understanding Media in the Digital Age
Author: Everette E. Dennis, Melvin L. DeFleur
Publisher:Pearson College Division - 2009

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