Strategic Marketing in Practice

Strategic Marketing in Practice

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Elsevier/Butterworth-Heinemann's 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the Coursebook * Receive regular tutorials on key topics from Marketing Knowledge * Search the Coursebook online for easy access to definitions and key concepts * Access the glossary for a comprehensive list of marketing terms and their meanings * Written by the CIM Senior Examiner for the Strategic Marketing in Practice module to guide you through the 2004-2005 syllabus * Features actual CIM case studies to enable you to develop technique with regards to analysing case material * Contains indicative answers written exclusively for this Coursebook by the Senior Examiner to enable you to practise what has been learned and help prepare for the examThere was also an emphasis on hard work and time keeping. This loophole ... Technology moved on with the use of rubies in watch movements in order to lessen friction. The use of drums and ... The Americans went into mass manufacturing, as did ... This changed the beat of the watch from about 2.5 beats per second for a mechanical watch to nearly 2.5 million beats per second for an electronic watch.

Title:Strategic Marketing in Practice
Author: Ashok Ranchhod
Publisher:Routledge - 2004

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