Optimal Investment and Marketing Strategies

Optimal Investment and Marketing Strategies

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qOver the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops (i) models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; (ii) an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and (iii) a model for targeting customers in marketing campaigns. In addition, the models (i)-(iii) can also be used to forecast an aggregate demand for a new service as well as the service demand for each individual customer.q--Publisher's website.... a substitute for distribution via physical storage (e.g. CDs, DVDs and books), (ii ) Voice-overa€”Internet Protocol (VoIP) as ... the three Regional Bell Operating Companies, ATaamp;T, Verizon and Qwest, have lost 17.3 million residential telephoneanbsp;...

Title:Optimal Investment and Marketing Strategies
Author: Ilona Murynets
Publisher:World Scientific - 2012

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