Neuro Web Design

Neuro Web Design

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a€œWhile youa€™re reading Neuro Web Design, youa€™ll probably find yourself thinking a€˜I already knew thata€ba€™ a lot. But when youa€™re finished, youa€™ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.a€ a€“ Steve Krug, author of Dona€™t Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for peoplea€™s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs a€œneuro-marketinga€ concepts, which are at the intersection of psychology and user experience. Ita€™s scientific, yet youa€™ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, youa€™ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.GIVING THINGS AWAY AT A WEB SITE 35 Zappos.com has free shipping, no strings attached AND free shipping if you want to ... Several years ago, Lands End (a clothing company in the United States) sent me a small Christmas tree ornament with a card. ... No coupons, nothing else, just a little ornament and the card.


Title:Neuro Web Design
Author: Susan Weinschenk
Publisher:Peachpit Press - 2009-03-30
ISBN-13:

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