Creative Marketing Communications

Creative Marketing Communications

4.11 - 1251 ratings - Source



Substantially revised and updated, the third edition of this popular book is a goldmine of creative techniques. Daniel Yadin shows how to apply the art of good salesmanship to the crafts of advertising, public relations and sales promotion. Above all, Creative Marketing Communications is about motivation, persuasion and seduction, and is crammed with practical advice, including:Canon copiers are positioned as problem-solving. The campaign slogan they are currently using claims that if anyone can solve your copying problems, you and Canon can. The copy, the visuals, and the strapline with its clever alliteration, anbsp;...


Title:Creative Marketing Communications
Author: Daniel L. Yadin
Publisher:Kogan Page Publishers - 2001-01-01
ISBN-13:

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.


Click button below to register and download Ebook
Privacy Policy | Contact | DMCA