Consumable Texts in Contemporary India

Consumable Texts in Contemporary India

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This book examines five areas of English-language publications in India: Indian 'commercial fiction' in English; English translations of Indian vernacular pulp fiction; Hitler's Mein Kampf (which commands a significant market in India and globally); Group Discussion guidebooks; and government 'value education' texts (policy statements, textbooks and related). These kinds of publications are generally neglected by academic researchers, which is itself a matter of interest. Conceptualizing his approach as bibliographical sociology, the author explores the presence of these books in the contemporary Indian context a€“ their productions, circulations and readerships a€“ to understand current social trends. The themes that emerge include perceptions of youth, concerns about education, the status of the English language, the book publishing industry, the relationship between public and private sectors, the drives of global and local forces, and tensions amidst social strata.The answer, say publishers, can be found in two words: Chetan Bhagata€ (Gulab 2007). And ... It is often noted that sales figures set Bhagata#39;s novels apart from contenders, and these put the scope and scale of the Indian market for commercialanbsp;...


Title:Consumable Texts in Contemporary India
Author: Suman Gupta
Publisher:Palgrave Macmillan - 2015-02-20
ISBN-13:

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