An analysis of Unilever's legal form, financial performance and business strategy

An analysis of Unilever's legal form, financial performance and business strategy

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Unilever Group PLC a€œUnilever is one of the worlda€™s leading suppliers of fast moving consumer goods. We aim to meet everyday consumer needs for nutrition, hygiene and personal care with brands and services that help people to feel good, look good and get more out of lifea€ (Unilever, Director's Report, p. 17). It generates revenues through four main business segments: savoury, dressings and spreads, personal care, ice cream and beverages and home care. Vision a Mission Statement A company Is mission can be defined as a€œthe overriding purpose in line with the values or expectations of stakeholdersa€ (Johnson a Scholes, 2005, p.13). a€œWe work to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. We will inspire people to take small everyday actions that can add up to a big difference for the world. We will develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impacta€œ. Unilever's legal business form Commonly, there are three types of business organisations; sole traders, partnerships, limited companies. Unilever is a a€œPublic Limited Companya€ (PLC) which means that it is permitted to advertise its shares to the public on the stock exchange market and which is registered as a public limited company (Companies Act 2006, 58 (1)). a€œPublic companies are aimed at securing investment from the general publica€ (Lowry et al., 2006, p.9). A public company cannot commence business or lend any capital unless it has been issued an a€œS 117 Certificatea€ and has a registered office (Companies Act 2006, 86). Such a certificate is issued when the Registrar identified that the nominal value of the company's share capital is not less than the authorised Ap50, 000 (Companies Act 2006, 761 (1)). A public company is either limited by shares or by guarantee with a share capital and must have at least 2 directors (Companies Act 2006, 154). Major Duties of a corporation Since Unilever is a PLC it has major duties to fulfil. It must publish a prospectus giving a detailed and accurate description of the companya€™s plans. Consequently, Unilever's directors have the duty to prepare a directors' report for every financial year of the company, to keep their accounting books and records, (Companies Act 2006, 386) prepare annual accounts and hold an Annual General Meeting.Unilever Group PLC a€œUnilever is one of the worlda€™s leading suppliers of fast moving consumer goods.


Title:An analysis of Unilever's legal form, financial performance and business strategy
Author: Letizia Zisa
Publisher:GRIN Verlag - 2011-05-04
ISBN-13:

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